If your blog gets most of its traffic from US, then you would sign up for Amazon Affiliate program or affiliate networks under Shareasale and Commission Junction (CJ).
However, if most of your traffic comes from Asia country, then you may perform better by signing up with affiliate network or programs that features merchants/companies from Asia. One of the most popular affiliate network is Involve Asia.
I signed up with Involve Asia in November 2017. This comes because I have a few blogs whereby most of my traffic comes from Malaysia, Thailand and Singapore (based on my Google Analytics report).
The sign off requires approval to be accepted into the program but I got the answer within a day.
Reasons why I signed up with Involve Asia:
1. Involve Asia features a number of popular merchants and a number of locally based merchants
If your traffic comes mainly from Asia countries especially the ASEAN region then you can feature affiliate programs of the merchant based on the niche of your blog (it is important for your blog to have a niche).
For example in Malaysia there are a number of popular merchants that are on board with Involve Asia such as Lazada, 11street, Malaysian Airlines, Agoda and Happy Bunch.
2. A Malaysian company for Asia market
Honestly as a blogger from Asia, it is hard to make a living because popular platforms such as Google Adsense, Amazon Affiliate program, CJ and Media.net pays a high CPC (cost-per-click) for US and Europe traffic due to the higher spending power of the countries.
For instance, USD500 is considered low end to design a website. USD250 is considered extremely cheap and most web developers there would not want to do a site for you for that price. Whereas in Malaysia, small business would not even want to pay RM500 (less than USD150) for a site. With a lower budget, advertisers targeting Asia market would not need to pay so much hence here is a huge difference where your traffic comes from.
Google Adsense or Media.net would pay per click… however the earnings per click is very low and you would need a huge traffic to make a difference. Sometimes we earn only few cents each time someone clicks on an ad. Whereas Involve Asia is an affiliate network hence it only pay you based on a percentage of the confirmed sales referred by you. It is either all or nothing but there is a potentially high earning power.
One thing is that Involve Asia provides an avenue for bloggers, especially those who in their native language would be able to benefit by signing up with Involve Asia.
For example, if I am from Thailand and blog in Thai language, I would probably not be able to get quality ad placement because the advertiser would likely target the keywords only in English. If I am under Involve Asia, there are a number of merchants from Thailand like Central (well known chain of department store in Thailand), NAAIN bookstore, Lazada (TH), Bus Online Ticket (TH), Reebonz (TH), Kinokuniya (TH) which I am able to target even though I blog in Thai language (after all, most of the websites also appear in Thai language).
3. It is easier to consolidate your earnings via an affiliate network than to sign up individually with each company
Some companies like Agoda also offer their own affiliate program. However, I find it a little of a hassle to sign up individually and to track the earnings separately. Another thing is most merchants would only pay with you hit a minimum earning amount like USD50 which may take a long time to achieve.
4. Your own account manager
Not long after you sign up under Involve Asia, aside from newsletter that the company sends you to notify you of changes, there would be an Affiliate Marketing Executive, ie real human being that would be sending you emails occasionally. If you need advice or guidance, you can email to the person to seek advise such as how to improve placement or certain things that you are unsure of.
5. More choices to offer your visitors under one roof
For example if I were to write a travel blog where most of my visitors are from Asia, I can include affiliates like Malaysian Airlines, Agoda, Hotels.com, Qatar Airways and Lonely Planet. For some merchants, you would need to apply to get approval like TripAdvisor and Emirates.
With this, I can look out for the special campaigns that these merchants may have and post it on my site to give my visitors more choices.
As for fashion for Malaysian visitors, you have brands like F.O.S, Bonia, Doublewoot, Reebonz, Fashion Vallet as well as a number of other brands.
6. Deep linking capabilities for some merchants
Deep linking means linking to a specific product page of that merchant. For example, if I want to promote a specific product, I can find the product via one of the merchants. From there, I go to Deeplink Generator, select the merchant and input the url. Involve Asia would then auto generate an affiliate link which I can paste it on my site.
If the link is too long, you also have the option to shorten the url.
Even though not all of their merchants (as it is dependent of the agreement and merchant’s system), it is a great feature for those merchants that have this.
7. Tracking is almost instantaneous
Once I put in affiliate links to my sites, I am able to track how many clicks the link has generated almost immediately. The tracking covers the number of clicks, date, time and from which merchant it comes from.
When you see the clicks coming in almost real time, it gives you a boost to continue on. It is different from Amazon Affiliates where the report is only generated once every few days.
8. Constant updates of changes in affiliate program via email
The emails are really quite frequent but instead of sending many piece emails a day, they would try to compile and send out once a day or once every few days.
And if you are an active affiliate, you really need to read their emails. They pause, resume or change the commission structure relatively quickly. For example they recently paused the program for Zalora and would notify you to remove the links first.
Depending on how you look at it, it can get annnoying especially if you have tonnes of links placed all over your blog on a particular merchant and after the program gets paused, you need to take down the links (well, you can choose not to take down but it would either lead to an error page or it would still go to the page but you would not be paid commission).
On the other hand, you can also appreciate the fact that Involve Asia had taken the trouble to notify their affiliates ASAP when there are any changes. I have heard that some companies (who offer affiliate program but perhaps due to lack of dedicated staff) who do not notify their affiliates when there is a problem. When the affiliate sent over the lead that converted to sales, the affiliate does not get paid and complaint emails went unanswered.
In both my previous companies, I have often worked closely with the marketing team that launches huge projects. When you are doing a campaign which links to an external system, you basically have no control. The lead is sent to the company, they may somehow not capture or do not pay out as expected resulting in complaints from affiliates. It is better to pause the program to investigate rather than to more affiliates affected.
When you decide to monetize your blog actively via affiliate marketing, any affiliate program for that matter, you need to have a system in place to track where your affiliate links. This is so that when there changes, you can take down the links quickly.
Involve Asia is a good affiliate network to target traffic from Asia countries. They have a few hundred merchants spread out for different countries in Asia.
Please click on this link to sign up.
Note: It is an affiliate link and once you sign up, you would help me earn RM5 at no cost to you. I would be writing more posts in future about Involve Asia. Please consider subscribing to this blog to receive more updates.